FIFTY FIFTY Makes a Grand Comeback with New Members and ‘Love Tune’
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K-pop group FIFTY FIFTY is making a comeback with a fresh new lineup.

Centered around original member Keena, the newly revamped five-member "second-generation FIFTY FIFTY" will release their second mini album, Love Tune, on the 20th.

Debuting as a four-member group in November 2022, FIFTY FIFTY saw significant success with their debut single The Beginning: Cupid, particularly the title track "Cupid."

This song achieved remarkable milestones that many idols from larger agencies struggle to reach, making it onto the U.S. Billboard Hot 100, peaking at 17th after initially entering at 100th.

Fans lauded the group as a "miracle from a mid-tier agency" within the K-pop scene.

However, despite their rapid rise, the group faced internal conflicts.

All four members filed lawsuits against their agency, ATTRAKT, leading to an uncertain future for the group.

Keena, however, withdrew her appeal and returned to the agency, while the other three continued their legal battle.

ATTRAKT then restructured the group by recruiting four new members: Moonchanell, Yewon, Hana, and Athena, forming a new five-member team.

The upcoming Love Tune album will feature six tracks, including the title track "SOS," "Push Your Love," "Starry Night," and "Gravity."

Notably, both English versions of "Starry Night" and "SOS" will be included, hinting that FIFTY FIFTY aims to reenter the Billboard charts.

Expectations for the new album are already high.

The pre-released "Starry Night" surpassed 1 million views on YouTube within a day and reached 10 million views within nine days, proving the group's ongoing popularity.

This comeback is drawing attention for two main reasons: first, it marks FIFTY FIFTY’s first official activity since the "tampering" controversy, where an agency attempts to poach artists before their contract ends.

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Second, former members Aran, Saena, and Sio are also announcing their new beginnings around the same time.

The three former members recently signed with the new label MassivVnC under IOK Company and are preparing for a fresh start.

However, their legal disputes with ATTRAKT are still unresolved.

The former members have filed a lawsuit seeking 300 million KRW in unpaid earnings, while ATTRAKT has countered with a 13 billion KRW damages lawsuit against them and related parties.

The legal battle doesn’t stop there.

In June last year, ATTRAKT filed complaints with the Gangnam Police Station in Seoul against The Givers' CEO Ahn Sung-il and three others for obstruction of business, destruction of electronic records, fraud, and embezzlement.

Furthermore, ATTRAKT is pursuing a separate 1 billion KRW lawsuit, claiming that The Givers breached their contract and caused financial damage.

Despite these legal complications, FIFTY FIFTY continues to attract widespread public interest.

A music industry insider noted, "Fans’ expectations for FIFTY FIFTY remain high." However, they also pointed out, "Restarting activities amid unresolved conflicts with former members could pose challenges for the newly formed group."

FIFTY FIFTY’s comeback will be a key moment, showcasing how well the new lineup performs and whether the group can recapture their past success.

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Fans will closely watch the chemistry between Keena and the new members, making it a critical factor in the group’s future.

Meanwhile, Love Tune is composed of tracks centered around the theme of love.

The title track "SOS" promises to captivate listeners with its powerful beats and catchy melody. Following the success of the pre-release "Starry Night," the remaining tracks are also garnering high expectations.

K-pop industry experts predict that this comeback could be a pivotal moment for FIFTY FIFTY’s future.

Attention is on how their new musical style will be received by fans and whether they can replicate their global achievements.

In conclusion, FIFTY FIFTY’s comeback is shaping up to be a major event in the K-pop world.

Fans are eager to see how the group tackles the challenges ahead and what kind of growth they will display.

The new musical journey they embark on with Love Tune is expected to leave a lasting impression on K-pop fans around the world.