ADOR Files Injunction Against NewJeans to Prohibit Advertising Contracts: "A Threat to the Foundation of the K-pop Industry"

ADOR has filed an injunction to prevent NewJeans from independently entering advertising contracts amidst their ongoing exclusive contract dispute, aiming to limit the group’s solo activities until the lawsuit is resolved.

■ Background and Purpose of the Injunction‍

On the 13th, ADOR announced that it had submitted a request for an "injunction to preserve agency status and prohibit advertising contracts" to the Seoul Central District Court.

The objective is to ensure the company’s status as NewJeans’ official agency until the first trial judgment on the validity of their exclusive contract, filed on November 3, and to prevent members from engaging in independent advertising activities without the agency’s approval.

■ ADOR’s Claims‍

ADOR alleges that NewJeans members have been persistently attempting to contact advertisers and sign contracts independently.

The company stated that this injunction is intended to prevent confusion and harm to advertisers and third parties.

■ Concerns About the K-pop Industry‍

In its filing, ADOR expressed concerns that unilateral contract terminations and independent activities without legal procedures could set a harmful precedent.

This could deter investment in the entertainment industry and destabilize the foundation of the K-pop sector.

■ Continued Support Emphasized‍

ADOR emphasized that it has continued to provide full support for NewJeans’ activities, including staff and facilities.

The company also revealed that plans for this year’s activities, including a full-length album release and fan meetings, have already been finalized.

■ Progress of the Contract Dispute‍

NewJeans announced the termination of their exclusive contract on November 29 last year, citing ADOR’s failure to fulfill its obligations.

However, ADOR countered that the contract remains valid and initiated legal action.

As both parties maintain opposing stances, the dispute is expected to intensify following the injunction request.

This injunction raises new issues regarding the contractual relationships between artists and agencies in the K-pop industry.

Given that the group holds significant global influence, the court’s ruling is anticipated to have a substantial impact on the industry.

As the contract dispute prolongs, NewJeans’ activities are likely to face restrictions.

Limitations on commercial endeavors, such as advertising contracts, could affect the group’s revenue structure, prompting calls for a swift resolution.

Industry experts believe this case could serve as an opportunity to clarify the rights and obligations between artists and agencies.

Furthermore, it highlights the need for systemic measures to prevent similar cases in the future.