LE SSERAFIM showcased their global influence by becoming the first K-pop girl group to perform a solo stage at the '2024 MTV Europe Music Awards'.
On November 10 (local time), at the awards ceremony held at Co-op Live in Manchester, UK, LE SSERAFIM asserted their presence as the only K-pop artist.
At this ceremony, LE SSERAFIM was nominated in three categories: 'Best Push', 'Best New', and 'Best K-Pop'.
The UK's BBC expressed anticipation in a preview article, stating, "K-pop girl group LE SSERAFIM, who have achieved remarkable success in the U.S., will have their first stage in the UK."
The show's host, Rita Ora, highly praised them in an interview with local media THE MANC, saying, "All artists' performances are perfect, but among them, LE SSERAFIM's rehearsal was truly amazing."
LE SSERAFIM opened their performance with "Chasing Lightning," a track from their fourth mini-album.
Their voguing dance performance with 20 local dancers boasted high difficulty and perfection.
In the subsequent performance of the title track "CRAZY," they captivated the audience with their sophisticated performance and confident attitude.
On this day, LE SSERAFIM had the honor of becoming the first K-pop girl group to win the 'Best Push' award.
In their acceptance speech, the members expressed their gratitude to fans, saying, "We were amazed just to perform in the UK for the first time, and we never imagined we'd win an award as well."
Music industry insiders are giving positive evaluations of LE SSERAFIM's achievements.
One insider commented, "A solo stage and award at Europe's biggest music awards show that the global influence of K-pop is expanding even further."
Previously, in September, LE SSERAFIM graced the pre-show stage at the '2024 MTV Video Music Awards' and won the 'Push Performance of the Year' award.
These consecutive achievements prove that the group's international stature is rapidly rising.
The industry is keenly watching what further successes LE SSERAFIM will achieve in the European music market and how they will expand K-pop's global influence through their activities.
Particularly, expectations are high for what new records LE SSERAFIM, who are gaining attention in the global music market with their high-quality performances and unique musical style, will set in the future.
Their activities at this MTV EMA have once again confirmed LE SSERAFIM's potential for global growth.
Attention is focused on what further achievements LE SSERAFIM, who have set a new milestone for K-pop girl groups, will continue to accomplish.