Jennie Embarks on a New Journey as a Solo Artist…
Releases New Single 'Mantra' on the 11th

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Jennie, a member of the global top girl group BLACKPINK and a solo artist with unmatched popularity, is set to make her comeback with her new single 'Mantra' on the 11th.

This marks her first new song in a year since 'You & Me,' released in October last year, and is also her first solo track after establishing her own agency, OA Entertainment, following the expiration of her exclusive contract with YG Entertainment.

Jennie's comeback is drawing attention for several reasons.

First, the trust she has built through her music plays a significant role.

Jennie was the first BLACKPINK member to embark on a solo career, achieving massive success with her debut single 'SOLO' in November 2018.

This set a positive precedent for the other members' solo ventures as well.

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Jennie’s musical achievements stand out both domestically and internationally.

'You & Me' stayed at the top of the charts in Korea and abroad for an extended period. Her feature in Zico’s 'Spot' also left a strong impression.

In the global market, her collaboration with The Weeknd and Lily-Rose Depp on 'One of the Girls' surpassed 1 billion streams on Spotify and remained on the Billboard Hot 100 for 20 consecutive weeks, setting several records as the first Korean female solo artist to do so.

Beyond music, Jennie has established herself as a contemporary icon with her dynamic activities.

She maintains high public attention with her charisma on stage and candid charm on variety shows, making her a top pick for television appearances.

Industry insiders are closely watching Jennie's new activities to see if she can open a new era for solo artists, much like Lee Hyori did after her departure from Fin.K.L.

It is expected that Jennie will captivate both domestic and international fans with a strategy different from Lisa's focus on the global stage.

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Jennie’s new song 'Mantra,' which means a 'chant' used in prayer or meditation,

raises anticipation for the new image she will present.

Industry experts predict that if Jennie shows a more advanced side beyond her existing image, she could solidify her status as a solo artist even further.

Jennie's comeback is seen not just as the release of a new song by an artist but as an event that signals a new trend in the K-pop industry.

This is especially significant as her first musical activity since establishing her own company after departing from a major agency, potentially setting a new career pattern for K-pop artists.

Moreover, Jennie's activities are expected to reaffirm the status of K-pop solo artists in the global music market.

As a member of BLACKPINK, she already has worldwide recognition, and now, all eyes are on the impact she will make as a solo artist and how this will influence the future of the K-pop industry.

'Mantra' will be evaluated not just for its musical completeness but also as a comprehensive piece of content, including its music video and performance.

The question is whether Jennie can maintain the image she has built so far while showcasing new aspects, and if she can, it could mark another milestone for female K-pop solo artists.

In conclusion, Jennie's comeback is regarded as an important event that may not only signal the release of a new song but also present a new paradigm in the K-pop industry.

Fans and the industry are keenly watching to see what results 'Mantra' will bring in terms of musical achievements, artistic independence, and global influence.