SM’s New Girl Group ‘Hearts2Hearts’ Confirmed to Debut in February: "First Newcomer in 5 Years Since aespa"

SM Entertainment’s first new girl group in five years, Hearts2Hearts, is gearing up for their debut.

Marking the company’s 30th anniversary, the group has drawn significant attention from the K-pop industry and fans worldwide.

■ Debut Announcement and Global Reaction‍

SM surprised fans by releasing a teaser video for Hearts2Hearts during the ‘SMTOWN LIVE 2025 [The Culture, The Future] in Seoul’ concert held at Gocheok Sky Dome on the 12th.

The teaser quickly went viral on social media, generating enthusiastic responses from global fans.

■ Group’s Concept and Formation

Hearts2Hearts is an 8-member group with a mission to connect hearts and foster a sense of togetherness through their enchanting and beautiful music.

As the name suggests, the group emphasizes close communication and emotional connection with fans, making this concept central to their identity.

■ A New Challenge for SM Entertainment

Hearts2Hearts marks SM Entertainment’s first girl group since aespa debuted in 2020.

Notably, this is the first girl group created without the involvement of former general producer Lee Soo-man, signaling a bold new direction for the company.

■ Industry Anticipation‍

The K-pop industry is closely watching the debut of Hearts2Hearts. Leveraging SM’s robust training system and renowned production capabilities, the group is expected to showcase a fresh and unique appeal that sets them apart from existing girl groups.

■ Predicted Market Impact‍

SM has a legacy of producing iconic female artists, including S.E.S., BoA, Girls’ Generation, f(x), Red Velvet, and aespa.

Hearts2Hearts is expected to follow in this lineage, becoming a next-generation representative girl group.

■ Upcoming Activities‍

Ahead of their debut on February 24, Hearts2Hearts will connect with fans through various pre-debut content.

SM has reportedly prepared promotional strategies to highlight each member’s individuality and talent effectively.

The debut of Hearts2Hearts is anticipated to inject new energy into the K-pop scene.

As a group commemorating SM’s 30th anniversary, they symbolize a meaningful milestone and a fresh start for the company.

The industry is eager to see if Hearts2Hearts can redefine the 4th generation of K-pop girl groups.

With SM’s traditional strengths and innovative approaches combined, the group is poised to make a significant impact on the global stage.