KickFlip, JYP Entertainment's new boy group, is set to make its debut on the 20th with their first mini-album, Flip it, Kick it!.
Named after a high-level skateboarding trick, the group promises to bring a fresh and unconventional approach to the K-pop scene.
■ Seven Rising Stars
KickFlip consists of seven members: KYEHOON, AMARU, DONGHWA, JUWANG, MINJE, KEIJU, and DONGHYEON.
JYP officially launched the group’s debut promotion on the 6th by revealing their profile images and album scheduler through its official social media channels.
■ Thoughtful Debut Promotion
Ahead of the album release, KickFlip will unveil a variety of content step by step:
■ Special Debut Day Events
On January 20, the debut day, KickFlip will host a debut show on Mnet M2 at 7 PM, followed by a showcase at 9 PM.
From January 25 to February 2, a debut pop-up store will operate at The Hyundai Seoul in Yeongdeungpo, providing opportunities for direct interaction with fans.
■ The Charm of Pre-release Track Umm Great
The music video for Umm Great, the pre-released track, begins with KYEHOON showcasing his skateboarding skills.
The video captures the members' carefree energy, paired with witty lyrics about brushing off nagging comments and vibrant visuals that highlight the group's refreshing charm.
■ The Meaning Behind the Name KickFlip
The name "KickFlip" refers to a skateboarding trick where the board spins 360 degrees under the rider's feet.
This symbolizes the group’s ambition to break free from conventional norms and embrace bold new challenges.
■ JYP's Bold New Approach
KickFlip’s debut marks a fresh direction for JYP Entertainment.
Incorporating skateboarding culture as its core concept, the group is expected to inject new energy into the K-pop industry.
Experts predict that KickFlip’s debut will invigorate the fourth-generation K-pop boy group market.
With members trained through JYP's renowned system and the unique skateboarding concept, the synergy between talent and creativity is expected to create something extraordinary.
Fans eagerly await KickFlip's debut, hoping the group will introduce a new paradigm to the K-pop scene.
The industry is watching closely to see how KickFlip's bold challenges and fresh appeal will influence the music world.