SHINee’s Key has stirred excitement with the release of his music video for the Japanese single ‘Tongue Tied’.
The video, which was unveiled on SMTOWN's YouTube channel at midnight on the 3rd, captivates viewers with its stylish visuals and the song's sensuous mood.
The title track ‘Tongue Tied’ is a pop punk song that combines a robust drum sound with Western guitar, marching band elements, and whistles, leaving a powerful impression.
The witty lyrics and Key's unique vocals depict the moment when one is tongue-tied by someone who captures their heart.
The music video features a story of two individuals deeply drawn to each other, following a mysterious character known as the ‘Mystery Bassman’.
This enigmatic narrative enhances the song's intriguing atmosphere and highlights the focus on the bass guitar sound.
In this single, Key transforms into a peculiar ‘Freaky Fortuneteller’ who unravels the mysteries behind the title ‘Tongue Tied’.
The promotional campaign included an online consulting website, mystical and dreamy teaser images, all contributing to the enthusiastic response from music fans.
The physical album, set to be released locally on August 7th, will include a tarot card version featuring Key’s portraits and three jewel case versions showcasing his diverse charm as seen in the teaser images.
This allows fans to fully appreciate the unique identity of ‘Concept Master Key’.
Key is scheduled to hold his solo concert ‘2024 KEYLAND ON : AND ON in Japan’ in Tokyo on July 6-7, where he will premiere the performances of his Japanese tracks ‘Tongue Tied’ and ‘Fresh’.
This event is expected to draw significant attention.
Following the Tokyo concerts, Key will embark on his first Asia tour, visiting cities including Bangkok, Jakarta, Macau, Kobe, and Kaohsiung.