NewJeans to Release Double Single 'How Sweet' Tomorrow
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The release of NewJeans’ new double single 'How Sweet' is just one day away.

This comeback marks their return 10 months after their second EP 'Get Up'. Considering the fast-paced nature of the K-pop industry, this is a relatively long hiatus.

However, NewJeans has taken their time, progressing at their own pace. ADOR, their agency, stated, "We focus on the essence of music itself, putting our heart and soul into each song. We hope everyone enjoys NewJeans’ songs, music videos, and the various content that will be released sequentially."

The double single 'How Sweet' includes the title track of the same name, the B-side 'Bubble Gum', and instrumental versions of each, totaling four tracks. 'How Sweet' is a vibrant hip-hop song based on Miami bass, highlighting NewJeans’ cool and hip vibe.

On the other hand, 'Bubble Gum', as shown in the pre-released music video, captures NewJeans' refreshing charm. The simple drum pattern and cool sound make it a pleasant track for the upcoming summer days.

With these two contrasting songs, NewJeans aims to showcase their prowess as music chart leaders once again. Fans can expect not only chart-topping performances but also a boost in their previously released songs.

Global fans are also highly anticipating their performance. From their debut, NewJeans has moved away from strict choreography to more free-spirited stage performances. While maintaining overall unity, each member dances according to their own feelings, displaying their unique swag. In this new release, they plan to further enrich their music with a new style of performance.

The music videos, known for their sophisticated aesthetics and fresh direction, are also a highlight. NewJeans has created music videos for both songs, enhancing the viewing experience. The pre-released 'Bubble Gum' music video, unveiled on April 27, has already created a buzz with its lyrical visuals and NewJeans' natural charm.

The music video for the title track 'How Sweet' will be released three hours after the song drops (24th at 1 PM KST) on the same day at 4 PM. Following this, NewJeans will appear on music shows (KBS2’s Music Bank) and release performance videos, captivating global music fans with a variety of content that combines music and performance.

There is great anticipation to see if the NewJeans phenomenon, known for their innovative music and groundbreaking promotional methods, will once again set a new paradigm in K-pop.

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