BTS's Jimin to Open 'MUSE' Pop-Up Store... "Creating Special Memories with Fans"

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BTS member Jimin is set to commemorate the release of his second solo album 'MUSE' with a special pop-up store.
This pop-up is designed to create precious memories with fans, providing a space to experience Jimin's musical world firsthand.
On the 9th, Big Hit Music announced that Jimin's pop-up store 'MUSE Smeraldo Garden' will be open from the 22nd to the 28th at 'SikmulgwanPH' in Gangnam-gu, Seoul.
The pop-up is themed 'Jimin's Secret Garden,' allowing visitors to vividly experience the concept of his new album.
A representative from Big Hit Music stated, "'MUSE Smeraldo Garden' is spread over three floors, enabling visitors to directly see and feel the 'MUSE' concept.
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"We've prepared a visually engaging space and various content to provide a unique experience for the visitors."

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The pop-up store will feature various interactive spaces.

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Visitors can take photos in photo zones set against the 'MUSE' universe, write letters to Jimin in the message garden, and enjoy multiple experiential booths that highlight different aspects of the album's concept.

The name 'Smeraldo Garden' used for the pop-up store refers to the fictional flower 'Smeraldo,' which symbolizes "unspoken sincerity," featured in the pre-release track 'Smeraldo Garden Marching Band (feat. Loco)' from Jimin's new album.
Through this, Jimin subtly conveys his heartfelt messages to fans.

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Music critic Kim remarked, "Jimin's attempt to connect directly with fans through a pop-up store is very significant. The concept using the fictional flower 'Smeraldo' will hold special meaning for fans."Jimin's second solo album 'MUSE' is set for a global release on the 19th at 1 PM.

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The album explores a journey to the source of inspiration, with all tracks intricately connected by the theme of 'love.'

‍The title track 'Who' is a hip-hop R&B song, characterized by its strong bounce and guitar riffs.

Music industry insiders have high expectations for this album. Popular music critic Lee stated, "Given the huge success of Jimin's first solo album, expectations are very high for his second album.

It’s anticipated that he will uniquely express the universal theme of 'love' with his distinct musical color.
"Fans are also showing great enthusiasm.
On social media, there is a buzz of excitement about the album release and the pop-up store opening.
One fan commented, "I am thrilled at the opportunity to experience Jimin's musical world in person. I definitely want to visit and create special memories."

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This pop-up store event is seen as a new way for K-pop artists to engage with their fans.

‍Beyond simply presenting music, it provides a space where fans can directly experience the artist's world, strengthening their bond.
Jimin's 'MUSE Smeraldo Garden' pop-up store, opening shortly after the album release, is expected to offer various experiences linked to his music.
This will provide fans with a deeper understanding and connection to Jimin's music.

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